Blog
UX insights for Shopify brands.
Practical articles on conversion rate optimisation, UX design, and building Shopify stores that actually sell.
UX14 April 2026
What Is a UX Audit? A Plain-English Guide for Shopify Store Owners
6 min read
UX28 March 2026
Variant Selector UX: Why Dropdowns Are Killing Your Add-to-Cart Rate
5 min read
CRO22 March 2026
Mobile Checkout UX: Why 70% of Mobile Shoppers Abandon (And How to Stop It)
6 min read
CRO18 March 2026
Your store looks good. Here's why it's still not converting.
6 min read
UX10 March 2026
The Shopify Product Page Audit: 10 Elements That Determine Whether Someone Buys
7 min read
UX27 February 2026
Most Shopify heroes waste the only scroll-free space you get
5 min read
CRO20 February 2026
Shoppers decide whether to trust you in 3 seconds
5 min read
CRO10 February 2026
The Hidden Cost of Surprise Fees: Why Checkout Transparency Boosts Conversions
4 min read
UX30 January 2026
Your collection page is losing sales before anyone clicks a product
6 min read
CRO20 January 2026
Shopify Site Speed and Conversion Rate: What the Data Actually Shows
5 min read
UX12 January 2026
Bad navigation is invisible until someone leaves without buying
5 min read
UX5 January 2026
How Reviews Are Displayed Matters as Much as Having Them
5 min read
CRO18 December 2025
Guest Checkout vs. Forced Account Creation: The Data-Backed Answer
4 min read
UX5 December 2025
Your homepage has one job - most Shopify stores fail it
5 min read