Free checklist

The 47-point Shopify UX audit checklist

This is the checklist we run against Shopify stores to find where they leak conversions. Work through it on your own store, one page at a time. Every unchecked box is money left on the table.

  • ✓Homepage6 checks
  • ✓Collection & product pages11 checks
  • ✓Cart & checkout9 checks
  • ✓Mobile experience7 checks
  • ✓Trust & speed8 checks
  • ✓Copy & CTAs6 checks

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What's inside the checklist

Homepage

6 checks

The first impression. It has seconds to tell a shopper where they are and what to do next.

✓Your value proposition is visible above the fold without scrolling, and a first-time visitor can tell what you sell in under 5 seconds.

+ 5 more checks in the full list

Collection & product pages

11 checks

Where browsing becomes buying. Most stores leak the most revenue here.

✓Collection pages let shoppers filter by the attributes that matter (size, color, price), and filters work on mobile.

+ 10 more checks in the full list

Cart & checkout

9 checks

The highest-intent, highest-abandonment moment in the whole journey.

✓Guest checkout is available, account creation is never forced before purchase.

+ 8 more checks in the full list

Mobile experience

7 checks

Where most of your traffic already is, and where most stores convert at half their desktop rate.

✓Tap targets (buttons, links, filters) are large enough to hit with a thumb without zooming.

+ 6 more checks in the full list

Trust & speed

8 checks

The invisible factors that decide whether a shopper believes you and stays long enough to buy.

✓The homepage and product pages load in under 3 seconds on a mid-range phone on 4G.

+ 7 more checks in the full list

Copy & CTAs

6 checks

The words carry the sale. Most stores describe the product and forget to sell the outcome.

✓Button copy describes the action or outcome ("Add to bag", "Get mine"), not a vague "Submit".

+ 5 more checks in the full list

Want it done for you?

A Focused UX Audit turns this checklist into a prioritized, annotated report for your store, with the exact fixes that will move your conversion rate. Delivered in 7 days, no retainer.

See the Focused Audit →