Insights
Proven improvements, backed by research.
Every insight is drawn from peer-reviewed research and translates directly into something you can change on your Shopify store today.
79
Insights & counting
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Actionable
A proprietary ingredient name signals difference without explanation
ProductTrust
Frame bundles as a free gift, not a package deal
PromotionsProduct
Match your ad channel to your product type
Homepage
Show fewer products at once to reduce decision paralysis
Collection
Group Product Variants Into Labelled Categories to Reduce Choice Overload
ProductCollection
High Colour Saturation Makes Products Look Larger and More Dominant
Product
Photograph products with complements to lift perceived value
ProductCollection
State the condition before the reward to lift basket size
PromotionsCart & Checkout
Lifestyle backgrounds beat white for womenswear, not menswear
Product
Create your own promotional day instead of copying holidays
Promotions
Cross-sell before processing the refund
Returns
Tell people your product isn't for them
Product
Evocative Colour Names Increase Conversion and Willingness to Pay
Product
Expert reviews outweigh customer reviews
ReviewsTrust
An Extraordinary Warranty Reduces Purchase Hesitation More Than a Price Cut
ProductTrust
Very fast delivery increases return rates
Cart & CheckoutReturns
The first review shown anchors your entire rating perception
ReviewsProduct
Flat-rate bundles beat itemised pricing
PricingCart & Checkout
Don't say 'free' on premium or health products
PricingPromotions
Ask about the experience, not the product
Reviews
A shipping subscription beats blanket free shipping
Cart & CheckoutPromotions
Innovation Framing Boosts Impulse; Heritage Framing Builds Trust
ProductHomepage
Point product handles right to invite approach
ProductCollection
A handwritten note in the package increases repeat purchases
ReturnsTrust
Use Horizontal Layouts for Pleasure Products, Vertical for Functional Ones
CollectionProduct
Light humour on rude complaints builds bystander brand affinity
ReviewsTrust
Aim for 4.2 stars, not 5
ReviewsSocial Proof
Replace Raw Dimensions With Familiar Reference Points to Reduce Purchase Hesitation
Product
Leave delivery complaints visible - they build authenticity
ReviewsTrust
Always give a reason for your promotional deadline
PromotionsProduct
Default-Enrol Customers in Your Loyalty Programme - Don't Wait for Opt-In
Homepage
Marketplace customers have lower lifetime value than direct
Homepage
Mobile shoppers want unique, not popular
ProductCollection
Non-monetary referral rewards work better for identity brands
Promotions
Anchored pay-what-you-want pricing lifts average spend
Pricing
Offer a gift with pre-order, not a discount
PromotionsPricing
A Subtle Gloss or Sheen on Product Images Signals Premium Quality
Product
One clear reply to a complaint beats multiple responses
ReviewsTrust
Lead with logic, close with emotion
Product
Red price labels work better for male shoppers
PricingCollection
Pre-fill referral messages with one specific reason
Promotions
Ask customers to register after they buy, not before
Cart & Checkout
Respond to every review, not just complaints
ReviewsTrust
Scented Packaging Creates Multisensory Brand Memories That Outperform Visual Recall
Trust
Technical copy helps functional products, hurts pleasure ones
Product
Shoppable video beats static images for first-time buyers
ProductHomepage
Show consumables in multiples to signal value
ProductPricing
Isolate add-on costs to reduce payment friction
Cart & CheckoutPricing
Slow-Motion Product Video Increases Perceived Quality for Textiles and Liquids
Product
Express Ingredient Quantities in Smaller Units to Increase Perceived Potency
ProductTrust
Orderly Layouts Signal Reliability - Loose Layouts Signal Creativity
HomepageCollection
Vague 'Eco-Friendly' Claims Backfire - Specific Sustainability Signals Convert
ProductTrust
Use texture words to trigger sensory imagination
Product
Charge a token price for upgrades, not zero
Cart & CheckoutPricing
Top Rated beats Best Seller for most shoppers
CollectionSocial Proof
Variable Rewards Drive More Engagement Than Fixed Discounts
PromotionsHomepage
Stop listing every feature. Pick three.
ProductHomepage
Show how many people bought it (or at least viewed it)
ProductSocial Proof
Don't hide your sold-out variants - they're doing work
ProductCollection
Replace 'Add to Cart' with 'Buy 1 / Buy 2 / Buy 3'
ProductCart & Checkout
Give your products room to breathe (it nearly doubles sales)
Collection
Put a hand in your product images
Product
Models should look away from the camera (for most DTC brands)
ProductHomepage
If they're buying it for the feeling, use video
Product
Free returns aren't a cost - they're a quality signal
ReturnsTrust
Refund the moment they ship it back
ReturnsTrust
Ask for reviews 9-13 days after purchase - not before
ReviewsTrust
4.2 stars outsells 5.0 stars
ReviewsTrustSocial Proof
Don't retarget abandoned carts within the hour
Cart & Checkout
Frame referrals as a gift for their friend, not a reward for them
Social ProofTrust
Say 'our team recommends' - not 'customers also bought'
ProductCollectionHomepage
Show where the money goes - sales jump 22%
ProductTrustHomepage
Being a small brand is a quality signal - start using it
HomepageTrustProduct
% off or £ off? It depends on your price point
PricingPromotions
Discounting more than 40% kills trust in your product
PricingPromotions
Put the price below the product, not above it
ProductPricingCollection
Rounded, just-below, or precise pricing: which signal are you sending?
PricingProduct
Time limits work. Quantity limits make people angry.
PricingPromotionsCart & Checkout
Ask customers what they loved - it makes them spend 131% more
ReviewsSocial Proof